Coupons codes can be associated  to apply a discount when a set of conditions is met. For example, a coupon code can be created for a specific customer group, or for anyone who makes a purchase over a certain amount. To apply the coupon to a purchase, the customer can enter the coupon code from the shopping cart page, or possibly at the cash register of your “brick and mortar” store.

Here are a few ways that you can use coupons in your store:

  • Email coupons to customers
  • Produce printed coupons
  • Create in-store coupons for mobile users

Coupon codes can be sent by email, or included in newsletters, catalogs, and advertisements. You can even create in-store coupons with a quick response code that shoppers can scan with their smart phones. The QR code links to a page on your site with more information about the promotion.